The heart of the experience
Meet Toby the Bear
A trusted bedtime companion who makes calm, connection and imaginative learning feel familiar night after night.
Who Toby Is
Toby the Bear has bright green eyes, denim overalls and a gentle personality. He is more than a character. He becomes a familiar friend who helps children feel comfortable, engaged and excited to be part of bedtime.
How Children Meet Toby
Children meet Toby through an audio-led experience shared with a parent or caregiver. His voice and adventures invite imagination while the room stays quiet and screen-free.
Why a Companion Matters
Familiarity gives a routine shape. Toby offers a consistent point of connection as stories explore manners, sharing, clean-up, transitions, emotional regulation and communication.
Toby in the Bedtime Routine
Toby guides children through imaginative adventures and calming moments. His role is to support shared family time and never to replace a parent’s presence.
Coming Adventures
The first stage focuses on everyday family routines and early childhood behaviors. Future experiences will grow carefully alongside research, advisor input and Parent Pilot learning.
Be part of the first chapter
Join the Parent Pilot Program and help shape Babynosis.
Join the Parent Pilot